Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
As a recognized media relations expert, many of my articles have been published at various industry web sites and magazines including ECN, Electronic Business News (UBM), Electronics Purchasing Strategies, e-Zine, Google Plus, LinkedIn, eConsultancy, Business2Community, etc.
Technology expertise encompasses the areas of Internet of Things, web security, Smart Home hardware and software, wireless networking, industrial & medical components, sensors, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - I have successful worked with many of the industry's top trade publications and websites. They know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publicationsto cosumern magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
Over theyears, I have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addtion, I have helped Europe and Asia based businesses to successfully penetrate the US market.
Recent Client News and Announcements
12/19/14 8:16 pm
Video - Honeywell Sensing and Control discusses their latest tiny low-power pressure sensors at electronica 2014
In this video podcast, Honeywell Sensing and Control describes their pressure sensor products for Power Systems Design, with an emphasis on their latest devices with extremely small form factors and power consumption.
12/19/14 2:01 pm
Paultre on Power - Alan Grau of Icon Labs on device security (Electronica Podcast). In this podcast Alan Grau, President and CEO of Icon Labs, talks to Alix Paultre of Power Systems Design on the issues of security in cloud-enabled embedded systems and devices. Icon Labs provides unique and specialized security software for IoT devices and embedded systems. These products are modular security solutions tailored for use with embedded Linux and real-time operating systems.
12/19/14 1:42 pm
EE Web - Econais Inc. the technology leader in smart Wi-Fi module solutions for the Internet of Things, today announced large-scale availability of the newest EC19W01 WiSmart software, modules and development kits. The newest EC19W01 802.11b/g/n Wi-Fi modules offer lower power drain (12.33uA) and feature a fully integrated 32 bit MCU, Wi-Fi, cloud connectivity, flash memory and antenna certified for FCC, EC, IC, and RoHS/REACH.
12/17/14 1:44 pm
Sensors Technology Magazine (EE Web) dedicated six pages about GreenPeak and their new family Lifestyle Systems
12/17/14 1:22 pm
New magnetoresistive sensor designs outperform some well-established competitors. The new Nanopower Anisotropic Magnetoresistive Sensor ICs have an edge, providing sensitivity that comfortably exceeds Hall-effect devices and power that finally competes with reed switches.
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
11/13/14 10:44 am
How do you find news with in your organization? What is there really isn't any BIG news? What do you do then? Editors, reporters and readers are also interested in fascinating stories. So how do you find these stories? Here are 24 possible questions to help find content for your press releases. These are from iNewswire
10/31/14 3:56 pm
Mark Shapiro article in Electronic Business News Magazine about how to do Technology Industry Media Relations - One of the most important components of effective media public relations is briefing the press. Whether it is for the purpose of announcing the launch of new company, the rollout of a new product or a service, or to provide the press with insight or guidance regarding industry and technology trends, you and your team need to remember five things to never say to the editor or reporter
10/30/14 3:00 pm
If you want to market and promote your company, you need to be able to communicate well. Check out this article about How to Speak Like a Pro – even if you’re not one! Whether addressing your staff or the Board of Directors, conferring with colleagues or vendors, offering debriefing or an inspirational message, how you convey it makes all the difference in its effectiveness.
10/29/14 3:50 pm
You have a great press release and hot, sexy news. How can you use social media to get out the word? Check out this interesting article from iNewswire. Which social media sites are best to post your news at? Google Plus versus Facebook versus Twitter versus Tumblr
10/28/14 4:59 pm
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
10/22/14 2:52 pm
New report from Adobe explains where and when are consumers watching Internet Video. There are some very interesting developments - check out the article and download the report from Adobe. Internet video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching?
10/20/14 12:59 pm
ECN Magazine article by Mark Shapiro - How to promote your tech business, products and and services - how to obtain press interviews at CES, Embedded Systems Conference, Sensors Expo and other tech shows