Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
As a recognized media relations expert, many of my articles have been published at various industry web sites and magazines including ECN, Electronic Business News (UBM), Electronics Purchasing Strategies, e-Zine, Google Plus, LinkedIn, eConsultancy, Business2Community, etc.
Technology expertise encompasses the areas of Internet of Things, web security, Smart Home hardware and software, wireless networking, industrial & medical components, sensors, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - I have successful worked with many of the industry's top trade publications and websites. They know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publicationsto cosumern magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
Over theyears, I have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addtion, I have helped Europe and Asia based businesses to successfully penetrate the US market.
Recent Client News and Announcements
11/25/14 2:56 pm
How is technology enabling homeowners to manage and control a diverse spectrum of home conditions - from within the home or anywhere they can get an internet connection - Electronic Specifier Magazine - November 2014 - Electronica Edition
11/25/14 2:29 pm
"Providing Protection for the Internet of Tiny Things" article by Icon labs CEO Alan Grau in November 2014 Electronic Specifier Magazine. The embedded marketplace needs a resource-friendly security solution designed to provide protect against Internet-based attacks. Embedded firewalls provide an ideal solution. The firewall is integrated directly into the communication stack at the link layer of the supported protocol and configured with a set of rules specifying what communication is allowed.
11/24/14 1:32 pm
Product design & Development Magazine - Icon Labs, a provider of embedded networking and security technology, announced its Internet of Secure Things Initiative.
11/24/14 11:50 am
Cees Links, CEO of GreenPeak Technologies and "godfather of Wi-Fi", interviewed on Telecom TV regarding Ultra Low Power ZigBee for Connected Home Applications. Interview by Martyn Warwick at the 2014 Broadband World Forum - RAI Exhibition & Convention Centre, Amsterdam
11/21/14 11:09 am
Ernie Rudolph, Icon Labs, participating in ECN and MDT magazine's Engineering Live Video: How to Secure the Internet of Things
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
11/13/14 10:44 am
How do you find news with in your organization? What is there really isn't any BIG news? What do you do then? Editors, reporters and readers are also interested in fascinating stories. So how do you find these stories? Here are 24 possible questions to help find content for your press releases. These are from iNewswire
10/31/14 3:56 pm
Mark Shapiro article in Electronic Business News Magazine about how to do Technology Industry Media Relations - One of the most important components of effective media public relations is briefing the press. Whether it is for the purpose of announcing the launch of new company, the rollout of a new product or a service, or to provide the press with insight or guidance regarding industry and technology trends, you and your team need to remember five things to never say to the editor or reporter
10/30/14 3:00 pm
If you want to market and promote your company, you need to be able to communicate well. Check out this article about How to Speak Like a Pro – even if you’re not one! Whether addressing your staff or the Board of Directors, conferring with colleagues or vendors, offering debriefing or an inspirational message, how you convey it makes all the difference in its effectiveness.
10/29/14 3:50 pm
You have a great press release and hot, sexy news. How can you use social media to get out the word? Check out this interesting article from iNewswire. Which social media sites are best to post your news at? Google Plus versus Facebook versus Twitter versus Tumblr
10/28/14 4:59 pm
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
10/22/14 2:52 pm
New report from Adobe explains where and when are consumers watching Internet Video. There are some very interesting developments - check out the article and download the report from Adobe. Internet video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching?
10/20/14 12:59 pm
ECN Magazine article by Mark Shapiro - How to promote your tech business, products and and services - how to obtain press interviews at CES, Embedded Systems Conference, Sensors Expo and other tech shows