Media Relations for a Connected World
Public Relations for the Connected World
SRS Tech PR is experienced - over 20 years - providing Full Service Tech Public Relations
Do you need help launching a new business or product?
Technical knowledge - Wide ranging Technology experience encompasses networking, industrial components and electronics, sensors, wireless data and communications, online video, digital imaging, embedded hardware & software, eCommerce, CDN, consumer electronics, security, storage, and software, and much, much more.
Industry contacts - I possess a killer rolodex. Hands on experience working with most of the industry's top trade publications and websites. Not only do I know most of the editors, they know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have published, ghost written and edited thousands of articles - from consumer electronics magazines to deep in the weeds technical magazines. If I can't write it, I know someone who will. FYI - I am always looking for qualified freelance technical writers.
I have handled PR and media relations for a diverse range of technology companies - of all sizes and types. From one person technology shops to international corporations like Honeywell, AT&T, Lucent and Emerson. I have helped EMEA and APAC based businesses successfully penetrate the US market
Recent Client News and Announcements
04/18/14 11:39 am
Electronic Design Magazine's Bill Wong interviews Alan Grau CEO of Icon Labs - What's the Difference Between Desktop and Embedded Intrusion Detection?
04/18/14 11:32 am
Honeywell launches new TBP board mount pressure switches featured in numerous top industry publicaitons
04/15/14 4:47 pm
Alan Grau and Icon Labs featured in local Des Moines newspaper, The Register
04/15/14 4:19 pm
Cees Links, founder and CEO of GreenPeak Technologies, sits down with WDD in the HotSeat to discuss the latest developments in the Smart Home and ZigBee.
04/12/14 4:43 pm
Product Design & Development Magazine - “Currently, RTOS based devices are invisible to the enterprise management system, but visible to hackers”, said Alan Grau, CEO of Icon Labs. “Our solution turns that all around - making them visible to the management system and invisible to hackers.”
SRS Articles - Tech PR Tutorials = How to publicize your tech company, products and services
Mark Shapiro interviewed on national business radio show - The Price of Business - www.priceofbusiness.com - http://www.business1110ktek.com
How to Get Press Coverage for Your Company or New Product at an Industry Show or Event
1. Make sure you have news relevant to the press that attend the event
2. Get a list of attending press & analysts3. Craft a good pitch. Throw it away. Craft a better pitch. Then call the editors/analysts to set up meetings at the event.
4. Figure out what your customers read and pitch the the editors from that web site, blog or pub. Pitch them - see if they will be at the event. Many experienced press don't register but just show up.
5. Confirm the meetings a day or two before the event. Have their phone numbers so you can ping them if they are running late.
04/18/14 2:05 pm
Mark's articles at Electronic Business News Magazine - one of the top publications targeting the electronics industry and business. Installment 2 of a three part series
04/11/14 1:17 pm
Mark Shapiro article about Tech Start Ups and PR featured at UBM's Electronic Business News
02/02/14 3:59 pm
How to promote your tech business - start up and services - how to obtain press interviews at EE Live and other tech shows