Media Relations for a Connected World
Technology Public Relations Experts - High Tech Media Relations
SRS Tech Public Relatons provides Full Service HighTech Public Relations and Media Relations for technology Companies
My articles about how to do Tech Media Relations and PR have been printed at numerous publications including Electronic Business News (UBM), Electronics Purchasing Strategies, ECN Magazine, Google Plus, LinkedIn, eConsultancy, Business2Community, e-Zine, etc. In addition to handling your company's media relations, I am available to review and set up your company's media relations presence and train/motivate your PR team.
Technology experience encompasses smart home, Internet of Things, networking, industrial components and electronics, sensors, wireless data and communications, online video, digital imaging, embedded hardware & software, eCommerce, CDN, consumer electronics, security, storage, and software, and much, much more.
Ask the editors - Industry contacts - I have worked with most of the industry's top trade publications and websites. Not only do I know most of the editors, they know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have published, ghost written and edited thousands of articles for a wide variety of publications- from consumer electronics magazines to industry trade magazines. This includes ECN, EE Times, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
I have handled PR and media relations for a diverse range of technology companies - of all sizes and types. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. I have helped EMEA and APAC based businesses successfully penetrate the US market. I helped launch Wi-Fi for Lucent and am currently working with several Internet of Things and Smart Home technology companies.
Recent Client News and Announcements
10/30/14 4:51 pm
Security for the Smart Home - Who is Responsible? Digital edition and print edition. As smart home technology moves from the lab to the marketplace, many home security, surveillance and control functions will now be exposed to the Internet through Smart Home gateways and management systems. Are these systems ready for the cyber-attacks that will undoubtedly ensue? And who is responsible for ensuring these devices are safe from attack?
10/30/14 12:44 pm
Embedded Computing Design Magazine Features Icon Labs article about How to Protect RTOS and Embedded Devices
Seventy percent of cyber attacks target the application layer. While a secure RTOS provides features that are critical for security in embedded devices, that's just the foundation, not the complete solution. Some questions that need to be asked are: Why are IoT and embedded devices, even those with secure RTOS, still vulnerable to attack? What exploits are possible and what vulnerabilities have been reported? What's missing to protect these devices and how do design engineers ensure that their devices are safe? I'm glad you asked.
10/28/14 2:53 pm
GreenPeak CEO - Cees Links' article about how "Small Data Will Change our World" is online at ElectronicsWorld Magazine - October digital issue. At the front of the book - page 5. Trend Column. Compared to the “Big” world of Big Data, the emerging Small Data world will be much more massive and many times larger in total numbers and complexity. Many are predicting that Small Data is the opportunity that will fuel the Information Technology industry for the coming two decades.
10/28/14 2:46 pm
AutomationWorld Newsletter - Resources section - ProbMe configuration software for Econais Wi-Fi Modules, Development Kits and Reference Designs provides an easy, fast and secure way to add new devices to a network.
10/27/14 3:11 pm
Today on Meaghan's Minute, everyone is talking about the Smart Home. However, the real excitement will be the smart and intelligent home where the house is smart enough to learn how we want to live and then manage the environment to make our lives much more comfortable, safe and efficient - all by using a smart phone as a mobile dashboard.
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
10/30/14 3:00 pm
If you want to market and promote your company, you need to be able to communicate well. Check out this article about How to Speak Like a Pro – even if you’re not one! Whether addressing your staff or the Board of Directors, conferring with colleagues or vendors, offering debriefing or an inspirational message, how you convey it makes all the difference in its effectiveness.
10/29/14 3:50 pm
You have a great press release and hot, sexy news. How can you use social media to get out the word? Check out this interesting article from iNewswire. Which social media sites are best to post your news at? Google Plus versus Facebook versus Twitter versus Tumblr
10/28/14 4:59 pm
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
10/22/14 2:52 pm
New report from Adobe explains where and when are consumers watching Internet Video. There are some very interesting developments - check out the article and download the report from Adobe. Internet video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching?
10/20/14 12:59 pm
ECN Magazine article by Mark Shapiro - How to promote your tech business, products and and services - how to obtain press interviews at CES, Embedded Systems Conference, Sensors Expo and other tech shows
10/16/14 6:16 pm
Explainer videos are an exceptional tool to promote your business by explaining or educating the viewer in a clear and concise way. It is a way for viewers to easily understand a process or a product. Explainer videos usually answer one of these challenges: What is the product or service? Why is the product or service important? What action should they take? A well made explainer video needs to satisfy clear objectives and show where your viewer fits in with your product. In other words it should create awareness, educate and persuade.
10/11/14 5:24 pm
If you want to promote your business, technologies and products to the trade magazines that cover your space, you are going to need to brief the press. You will need to talk to them and tell them WHY your product is cool and interesting, and why it needs to be covered in their publication. Here is how to do it.