Media Relations for a Connected World
Public Relations for the Connected World
SRS Tech PR is experienced - over 20 years - providing Full Service Tech Public Relations
Do you need help launching a new business or product?
Technical knowledge - Wide ranging Technology experience encompasses networking, industrial components and electronics, sensors, wireless data and communications, online video, digital imaging, embedded hardware & software, eCommerce, CDN, consumer electronics, security, storage, and software, and much, much more.
Industry contacts - I possess a killer rolodex. Hands on experience working with most of the industry's top trade publications and websites. Not only do I know most of the editors, they know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have published, ghost written and edited thousands of articles - from consumer electronics magazines to deep in the weeds technical magazines. If I can't write it, I know someone who will. FYI - I am always looking for qualified freelance technical writers.
I have handled PR and media relations for a diverse range of technology companies - of all sizes and types. From one person technology shops to international corporations like Honeywell, AT&T, Lucent and Emerson. I have helped EMEA and APAC based businesses successfully penetrate the US market
Recent Client News and Announcements
03/11/14 12:18 pm
Icon Labs Posts new Cyber Security White Paper for Developers of Smart Home, IoT and M2M Devices, Networks and Solutions
03/10/14 8:41 pm
San Diego Social Media Masters presents Mark Shapiro - How to Use the Media to Promote Your Business and Services. Don’t Pay for Advertising - three basic steps for effective media marketing
03/07/14 1:47 pm
GreenPeak bylined article in ECN Magazine - One of the biggest challenges that consumers and service providers will have in the future is maintaining a wide range of sensor and control devices located throughout the smart home. For ease of use and installation, it makes much more sense to have these powered by either batteries or by energy harvesting technologies.
03/05/14 2:13 pm
GreenPeak contributed article featured at Hiddenwires.com website and newsletter
03/04/14 2:08 pm
eConais Inc. has announced what the company claims to be the world’s smallest, most easily integrated, and lowest standby power single chip 802.11b/g/n Wi-Fi System In Package (SiP) modules for the Internet of Things.
SRS Articles - Tech PR Tutorials = How to publicize your tech company, products and services
Mark Shapiro interviewed on national business radio show - The Price of Business - www.priceofbusiness.com - http://www.business1110ktek.com
How to Get Press Coverage for Your Company or New Product at an Industry Show or Event
1. Make sure you have news relevant to the press that attend the event
2. Get a list of attending press & analysts3. Craft a good pitch. Throw it away. Craft a better pitch. Then call the editors/analysts to set up meetings at the event.
4. Figure out what your customers read and pitch the the editors from that web site, blog or pub. Pitch them - see if they will be at the event. Many experienced press don't register but just show up.
5. Confirm the meetings a day or two before the event. Have their phone numbers so you can ping them if they are running late.
02/02/14 3:59 pm
How to promote your tech business - start up and services - how to obtain press interviews at EE Live and other tech shows
12/07/12 9:11 pm
Winner for Fifth Year Straight - 2013
10/25/12 6:04 pm
Mark Shapiro article at eConsultancy - What happens when a journalist comes to your web site and tries to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors to get the info they need? Your online press room should be an important component of your PR, sales and marketing plans. Your press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your website and its press room have to be able to provide all the info needed. The most important question to ask: does your web site work for the press and analysts that visit it?