Media Relations for a Connected World
Public Relations for the Connected World
SRS Tech PR is experienced - over 20 years - providing Full Service Public Relations for technology Companies
Technical knowledge - Wide ranging Technology experience encompasses networking, industrial components and electronics, sensors, wireless data and communications, online video, digital imaging, embedded hardware & software, eCommerce, CDN, consumer electronics, security, storage, and software, and much, much more.
Industry contacts - I possess a killer rolodex. Hands on experience working with most of the industry's top trade publications and websites. Not only do I know most of the editors, they know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have published, ghost written and edited thousands of articles for a wide variety of publications- from consumer electronics magazines to industry trade magazines.
I have handled PR and media relations for a diverse range of technology companies - of all sizes and types. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. I have helped EMEA and APAC based businesses successfully penetrate the US market
Recent Client News and Announcements
07/25/14 2:30 pm
Thread paves the way for IEEE 802.15.4 and IPv6. So what is Thread? And will Thread become as successful as WiFi is today? The future will tell, but a few observations can be made.
07/22/14 5:02 pm
Greenpeak Technologies’ Smart Home Chips Support New Networking Protocols Like Thread - Networking protocol agnostic radio chips provide a safe path into the future for Smart Home systems developers and end-users
07/21/14 1:28 pm
DesignWorld Magazine Online - Nanopower AMR Sensor Video Interview - At Sensors Expo 2014, Ashis Bhattacharya, Vice President of Global Strategic Marketing & Business Development from Honeywell Sensing & Control explained the company’s newest sensor. The Nanopower Series magnetoresistive sensor boasts high sensitivity and very low power consumption.
07/16/14 1:32 pm
The Summer 2014 Print Edition (6 paragraphs) of Magnetics Magazine is spotlighting the new Honeywell Sensing and Control Nanopower Anisotropic Magnetoresistive Sensor - http://www.nxtbook.com/nxtbooks/webcom/magnetics_2014summer/#/22
07/03/14 1:25 pm
The funny thing is that most of these home monitoring technologies have essentially existed for many years but until recently, their use has mostly been restricted to those “early innovators” who could make the various disparate services, hardware and components talk together. However, with the emergence and acceptance of ZigBee, there is finally a worldwide standardized wireless communication technology that enables easy installation and communication between the various devices. ZigBee!
SRS Articles - Tech PR Tutorials = How to publicize your tech company, products and services
Mark Shapiro interviewed on national business radio show - The Price of Business - www.priceofbusiness.com - http://www.business1110ktek.com
How to Get Press Coverage for Your Company or New Product at an Industry Show or Event
1. Make sure you have news relevant to the press that attend the event
2. Get a list of attending press & analysts3. Craft a good pitch. Throw it away. Craft a better pitch. Then call the editors/analysts to set up meetings at the event.
4. Figure out what your customers read and pitch the the editors from that web site, blog or pub. Pitch them - see if they will be at the event. Many experienced press don't register but just show up.
5. Confirm the meetings a day or two before the event. Have their phone numbers so you can ping them if they are running late.
06/27/14 3:21 pm
Electronic Business News Magazine article - With limited bandwidth and the fact that laptop video cameras are not really designed for high-quality video conferencing, it is imperative that both interviewer and the interview subjects try to optimize the online video interview experience. Here are a few tips that will ensure the highest quality video interview experience.
06/25/14 2:24 pm
Do you have an opinion? Do you want to share that opinion and make sure the world knows just how smart you are? Then watch this video first! Guide to forum etiquette and how to use online forums.
06/20/14 12:27 pm
Many company representatives are finding themselves invited to do video interviews over the internet using a technology like Skype or Google Hang-Outs. However, with limited bandwidth and the fact that laptop video cameras not really designed for high quality video conferencing, it is imperative that both interviewer and the interview subjects try to optimize the online video interview experience. Here are a few tips that will ensure the highest quality video interview experience.
06/13/14 8:59 pm
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
06/03/14 4:47 pm
Check out this short article from our friend Bryon Moyer at EE journal - When the press comes knocking, will anybody answer?