Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
As a recognized media relations expert, many of my articles have been published at various industry web sites and magazines including ECN, Electronic Business News (UBM), Electronics Purchasing Strategies, e-Zine, Google Plus, LinkedIn, eConsultancy, Business2Community, etc.
Technology expertise encompasses the areas of Internet of Things, web security, Smart Home hardware and software, wireless networking, industrial & medical components, sensors, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - I have successfully worked with many of the industry's top trade publications and websites. They know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
Over the years, I have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, I have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
01/28/15 10:43 am
In the video world, the standard for quality presentations is broadcast television. Broadcast television is carefully designed to keep the viewer engaged and entertained. Keeping viewership high is critical to advertising revenues, the lifeblood of broadcasting. How do they keep you engaged? Simple… Professionally scripted, beautifully shot, aesthetically pleasing performances designed to move and inspire audiences. You’re probably thinking, well I don’t have the budget to create anything that looks like broadcast television, but I do have an iPhone or a video camera, and a nephew who has iMovie, and I need video on my website. I’m here to tell you to resist the urge.
01/28/15 10:35 am
Viral marketing is a myth. Though not in the way that I imagine you think I mean. A lot of research and statistical analysis goes into creating viral ad campaigns, so I would argue that virality is not a falsely held idea. Recent campaigns that have gone viral would prove otherwise as well. On the other hand, what I do believe is a falsely held idea is that virality can be predicted, or that there is a “formula” for virality. There are a number of recent campaigns have gone viral without all of the planning and research that goes into other campaigns. from 60Secondmarketer
01/28/15 10:21 am
A new breed of broadcasters are emerging who want to take their shows, programs beyond social media postings. The growth of robust OTT (over the top) streaming video has paved the way for customized TV channels to emerge for business, education, personal shows. For 10 years an OTT TV channel - The Tech Buzz - has been airing a weekly show dedicated to helping enthusiast and professional broadcasters shoot, produce and stream their shows with increasing quality to win a broader and broader following.
01/23/15 3:12 pm
Check out this article from InformationWeek - 14 Billion dollar a year market! Accenture's report says the industrial Internet of Things will create more jobs than it kills, but that companies aren't doing much to exploit it yet.
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
02/20/15 9:50 pm
Mark Shapiro article at Electronic Purchasing Strategies Magazine - How to Start Your PR Campaign - 3 Steps for Creating Your Media List. How do you get your company into the top tech and trade publications?
02/14/15 3:11 pm
Many businesses use thumb drives (USB drives, jump drives, etc.) loaded with the company's most recent press releases, white papers, data sheets, etc. to promote their products, technologies and themselves at various industry events. Giving a loaded thumb drive to an editor or a reporter during an interview has become SOP. But does your thumb drive have to be boring? Check out how Justin Poulsen creates unique thumb drives that really get a big thumbs up!
01/12/15 1:59 pm
Video - How to Use PR and Media Relations to Promote Your Company; Mark Shapiro from SRS Tech Public Relations at the Friends In Business San Diego Networking Group. Technology Public Relations Experts - High Tech Media Relations. SRS Tech PR provides Full Service High Tech Public Relations and Media Relations for technology Companies
01/05/15 12:56 pm
Mark Shapiro article in Electronic Business News Magazine about how to do Technology Industry Media Relations - One of the most important components of effective media public relations is briefing the press. Whether it is for the purpose of announcing the launch of new company, the rollout of a new product or a service, or to provide the press with insight or guidance regarding industry and technology trends, you and your team need to remember five things to never say to the editor or reporter
01/04/15 1:59 pm
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
10/20/14 12:59 pm
ECN Magazine article by Mark Shapiro - How to promote your tech business, products and and services - how to obtain press interviews at CES, Embedded Systems Conference, Sensors Expo and other tech shows
10/11/14 5:24 pm
If you want to promote your business, technologies and products to the trade magazines that cover your space, you are going to need to brief the press. You will need to talk to them and tell them WHY your product is cool and interesting, and why it needs to be covered in their publication. Here is how to do it.