Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
SRS-Tech PR can handle all phases of your media relations and public relations programs - writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.
Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. I can get your company into all the top trade publications, horizontal and vertical
I know most of the top tech industry editors and they know me. I can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.
Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - I have successfully worked with many of the industry's top trade publications and websites. They know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
I have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).
Over the years, I have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, I have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
In the video world, the standard for quality presentations is broadcast television. Broadcast television is carefully designed to keep the viewer engaged and entertained. Keeping viewership high is critical to advertising revenues, the lifeblood of broadcasting. How do they keep you engaged? Simple… Professionally scripted, beautifully shot, aesthetically pleasing performances designed to move and inspire audiences. You’re probably thinking, well I don’t have the budget to create anything that looks like broadcast television, but I do have an iPhone or a video camera, and a nephew who has iMovie, and I need video on my website. I’m here to tell you to resist the urge.
Viral marketing is a myth. Though not in the way that I imagine you think I mean. A lot of research and statistical analysis goes into creating viral ad campaigns, so I would argue that virality is not a falsely held idea. Recent campaigns that have gone viral would prove otherwise as well. On the other hand, what I do believe is a falsely held idea is that virality can be predicted, or that there is a “formula” for virality. There are a number of recent campaigns have gone viral without all of the planning and research that goes into other campaigns. from 60Secondmarketer
A new breed of broadcasters are emerging who want to take their shows, programs beyond social media postings. The growth of robust OTT (over the top) streaming video has paved the way for customized TV channels to emerge for business, education, personal shows. For 10 years an OTT TV channel - The Tech Buzz - has been airing a weekly show dedicated to helping enthusiast and professional broadcasters shoot, produce and stream their shows with increasing quality to win a broader and broader following.
Check out this article from InformationWeek - 14 Billion dollar a year market! Accenture's report says the industrial Internet of Things will create more jobs than it kills, but that companies aren't doing much to exploit it yet.
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
Mark Shapiro article in Electronic Business News Magazine about how to do Technology Industry Media Relations - One of the most important components of effective media public relations is briefing the press. Whether it is for the purpose of announcing the launch of new company, the rollout of a new product or a service, or to provide the press with insight or guidance regarding industry and technology trends, you and your team need to remember five things to never say to the editor or reporter
Six Steps to Have an Effective Online Press Room for Your Online Business Read more at http://www.business2community.com/public-relations/six-steps-to-have-an-effective-online-press-room-for-your-online-business-0234067#TU7YEyty2IsqP1z3.99
Mark Shapiro article at Electronic Purchasing Strategies Magazine - How to Start Your PR Campaign - 3 Steps for Creating Your Media List. How do you get your company into the top tech and trade publications?
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
Video - How to Use PR and Media Relations to Promote Your Company; Mark Shapiro from SRS Tech Public Relations at the Friends In Business San Diego Networking Group. Technology Public Relations Experts - High Tech Media Relations. SRS Tech PR provides Full Service High Tech Public Relations and Media Relations for technology Companies
According to Guy Ullmann of Process Industry Informer, the more multimedia you include in your press materials, the better results you are going to get. That's according to PR Newswire which analyzed over 10,000 press releases. Checkout the infographics! When I send out a release, I always make sure to include "sexy" graphics.
Many businesses use thumb drives (USB drives, jump drives, etc.) loaded with the company's most recent press releases, white papers, data sheets, etc. to promote their products, technologies and themselves at various industry events. Giving a loaded thumb drive to an editor or a reporter during an interview has become SOP. But does your thumb drive have to be boring? Check out how Justin Poulsen creates unique thumb drives that really get a big thumbs up!