Media Relations for a Connected World
How to Start Your PR Campaign - 3 Steps for Creating Your Media List
02.09.2015 18:50
How to Start Your PR Campaign - 3 Steps for Creating Your Media List
by Mark Shapiro
Ongoing, positive exposure in the trade and tech media are essential for helping your company successfully raise market awareness of your products, services and technologies. If no one knows you exist, how are you going to sell your products or get work?
So the question is – how do you get your company into these tech and trade publications?
Almost everyone recognizes the advantages of seeing your company featured in print and media – whether it is an “old style” print magazine, a digital version of the print magazine, an online column or article, or even a positive blurb in one of these magazines daily or weekly newsletters.
