Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
SRS-Tech PR can handle all phases of your media relations and public relations programs - writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.
Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. I can get your company into all the top trade publications, horizontal and vertical
I know most of the top tech industry editors and they know me. I can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.
Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - I have successfully worked with many of the industry's top trade publications and websites. They know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
I have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).
Over the years, I have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, I have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
In the video world, the standard for quality presentations is broadcast television. Broadcast television is carefully designed to keep the viewer engaged and entertained. Keeping viewership high is critical to advertising revenues, the lifeblood of broadcasting. How do they keep you engaged? Simple… Professionally scripted, beautifully shot, aesthetically pleasing performances designed to move and inspire audiences. You’re probably thinking, well I don’t have the budget to create anything that looks like broadcast television, but I do have an iPhone or a video camera, and a nephew who has iMovie, and I need video on my website. I’m here to tell you to resist the urge.
Viral marketing is a myth. Though not in the way that I imagine you think I mean. A lot of research and statistical analysis goes into creating viral ad campaigns, so I would argue that virality is not a falsely held idea. Recent campaigns that have gone viral would prove otherwise as well. On the other hand, what I do believe is a falsely held idea is that virality can be predicted, or that there is a “formula” for virality. There are a number of recent campaigns have gone viral without all of the planning and research that goes into other campaigns. from 60Secondmarketer
A new breed of broadcasters are emerging who want to take their shows, programs beyond social media postings. The growth of robust OTT (over the top) streaming video has paved the way for customized TV channels to emerge for business, education, personal shows. For 10 years an OTT TV channel - The Tech Buzz - has been airing a weekly show dedicated to helping enthusiast and professional broadcasters shoot, produce and stream their shows with increasing quality to win a broader and broader following.
Check out this article from InformationWeek - 14 Billion dollar a year market! Accenture's report says the industrial Internet of Things will create more jobs than it kills, but that companies aren't doing much to exploit it yet.
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
Winner for Fifth Year Straight - 2013
Mark Shapiro article at eConsultancy - What happens when a journalist comes to your web site and tries to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors to get the info they need? Your online press room should be an important component of your PR, sales and marketing plans. Your press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your website and its press room have to be able to provide all the info needed. The most important question to ask: does your web site work for the press and analysts that visit it?
by Mark Shapiro - Does your company’s web site work for the press and analysts that visit? How much time and money does your company spend to promote your web site, your business, your services, technologies and products to the media – magazines, blogs and industry trades? It is all wasted if you don’t have an easy to find and easy to use pressroom or press page.
ITEX San Diego Bartering Network Selects SRS Tech PR - SRS Adds the ITEX Marketing & Sales Channel for San Diego Businesses October 8, San Diego, CA – ITEX in San Diego, http://www.itexinsandiego.com, the oldest and largest barter network in the US, today announced that they have selected SRS Tech PR http://www.srs-techpr.com, as their Public Relations Agency of Record.
EE Times Magazine survey and article about why engineers don't use social networking. Seventy-one percent of respondents never use social networking to request or share business information, and 81 percent never use the technology to collaboratively solve technical problems or find new products and suppliers. More than half (56 percent) use social networking to network with colleagues but the rest never use it for that purpose.
To be effective, a Web video has to look good, sound clean, and be short. You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.
HARO stands for Help A Reporter Out – and we don’t mean help them out the door. This is a FREE online service that provides a comprehensive list of current and timely editor pitches (two or three times a day) to PR professionals and corporate communication departments