Over 20 years experience in Technology Public Relations and Media Relations

SRS-Tech PR - Media Relations for the Connected World

SRS-Tech PR can handle all phases of your media relations and public relations programs - writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.

Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. I can get your company into all the top trade publications, horizontal and vertical

I know most of the top tech industry editors and they know me. I can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.

Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.

Outstanding Industry contacts - I have successfully worked with many of the industry's top trade publications and websites. They know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?

Writing Skills - I have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.

I have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).

Over the years, I have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, I have helped Europe and Asia based businesses to successfully penetrate the US market.

PR Resources from Around the Web

28.01.2015 10:43

Is Your Business Video as Good as it Can Be

In the video world, the standard for quality presentations is broadcast television. Broadcast television is carefully designed to keep the viewer engaged and entertained. Keeping viewership high is critical to advertising revenues, the lifeblood of broadcasting. How do they keep you engaged? Simple… Professionally scripted, beautifully shot, aesthetically pleasing performances designed to move and inspire audiences. You’re probably thinking, well I don’t have the budget to create anything that looks like broadcast television, but I do have an iPhone or a video camera, and a nephew who has iMovie, and I need video on my website. I’m here to tell you to resist the urge.

28.01.2015 10:35

What do All Viral Campaigns Have in Common? The Answer May Surprise You

Viral marketing is a myth. Though not in the way that I imagine you think I mean. A lot of research and statistical analysis goes into creating viral ad campaigns, so I would argue that virality is not a falsely held idea. Recent campaigns that have gone viral would prove otherwise as well. On the other hand, what I do believe is a falsely held idea is that virality can be predicted, or that there is a “formula” for virality. There are a number of recent campaigns have gone viral without all of the planning and research that goes into other campaigns. from 60Secondmarketer

28.01.2015 10:21

Affordable, easy to use video gear makes it easy to create business videos

A new breed of broadcasters are emerging who want to take their shows, programs beyond social media postings. The growth of robust OTT (over the top) streaming video has paved the way for customized TV channels to emerge for business, education, personal shows. For 10 years an OTT TV channel - The Tech Buzz - has been airing a weekly show dedicated to helping enthusiast and professional broadcasters shoot, produce and stream their shows with increasing quality to win a broader and broader following.

23.01.2015 15:12

How big is the Industrial Internet of Things

Check out this article from InformationWeek - 14 Billion dollar a year market! Accenture's report says the industrial Internet of Things will create more jobs than it kills, but that companies aren't doing much to exploit it yet.

SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services

=====

25.06.2014 14:24

Web Posting and You

Do you have an opinion? Do you want to share that opinion and make sure the world knows just how smart you are? Then watch this video first! Guide to forum etiquette and how to use online forums.

20.06.2014 12:27

How to Do Video Interviews via Video Skype, Google Hangouts, or whatever

Many company representatives are finding themselves invited to do video interviews over the internet using a technology like Skype or Google Hang-Outs. However, with limited bandwidth and the fact that laptop video cameras not really designed for high quality video conferencing, it is imperative that both interviewer and the interview subjects try to optimize the online video interview experience. Here are a few tips that will ensure the highest quality video interview experience.

03.06.2014 16:47

How to make it easy for editors and writers to find out about your business

Check out this short article from our friend Bryon Moyer at EE journal - When the press comes knocking, will anybody answer?

16.05.2014 18:32

Electronic Business News - Another Mark Shapiro article about how to do high tech PR

How to use white papers to promote your tech business. The Not-So-Secret Way to Get a High-Tech Whitepaper Home Run. To fully leverage a whitepaper, you need to promote it. You need to tell the world it is available. Here is my recipe for making sure your whitepaper covers all the bases, and to use a baseball metaphor, hits a home run.

09.05.2014 17:11