Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
SRS-Tech PR can handle development and implementation of your media relations and public relations programs - creating strategy, creating "earned media" prpduct marketing programs, writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.
Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. We can get your company into all the top trade publications, horizontal and vertical
We know most of the top tech industry editors and they know us. We can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.
Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - We have successfully worked with many of the industry's top trade publications and websites. They know me. When we call, they pick up the phone. When we pitch a meeting, they say when? When we pitch a contributed article, they ask how soon can they have it?
Writing Skills - We have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
We have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).
Over the years, we have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, we have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
13.11.2014 10:44
How to write press releases - find a good story
How do you find news with in your organization? What is there really isn't any BIG news? What do you do then? Editors, reporters and readers are also interested in fascinating stories. So how do you find these stories? Here are 24 possible questions to help find content for your press releases. These are from iNewswire
30.10.2014 15:00
Public Speaking Tips - How to Speak Like a Pro – even if you’re not one!
If you want to market and promote your company, you need to be able to communicate well. Check out this article about How to Speak Like a Pro – even if you’re not one! Whether addressing your staff or the Board of Directors, conferring with colleagues or vendors, offering debriefing or an inspirational message, how you convey it makes all the difference in its effectiveness.
29.10.2014 15:50
How to use Social Media sites to get your news out
You have a great press release and hot, sexy news. How can you use social media to get out the word? Check out this interesting article from iNewswire. Which social media sites are best to post your news at? Google Plus versus Facebook versus Twitter versus Tumblr
21.10.2014 15:17
Improve your professional speaking and communication skills
On Thursday, Oct 22, at 7am - Sheryl Roush, one of Voyagers Toastmaster's most accomplished and successful speakers, will be at the Voyagers Toastmaster club in Old Town, San Diego. This meeting also culminates their five week long Speechcraft session. This is truly a meeting not to be missed!
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
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03.08.2017 21:46
Better business and organization meetings through Toastmasters
How can Toastmasters improve your business, management, leadership and communications skills. Blog 1 - Better meetings.
06.07.2017 20:58
Why "authentic" video can work better than slick, expensive videos - secrets of online marketing
9 Essential Steps to Creating Authentic Video Authentic video comes from a healthy marriage between the content and the production. You don’t need a high-end studio or a big budget to capture this. All you need is a small camera, or even webcam, and a clean background to get your message across. With so much video clutter on the internet today, it can be tough to break through all the noise. The million dollar question for all marketers and anybody in the communications business is: how do I break through this noise and really stand out?
11.04.2017 23:31
How to get connected in Cuba
How to get connected in Cuba - Mark Shapiro article - published in ECN Magazine. Are you thinking about going to Cuba but are concerned that you might not be able to stay connected to your co-workers, customers and clients? The web in Cuba is there and everyday it gets better and better. Here are the basics.
06.02.2017 20:14
How to make sure your blog actually gets read
Blogs are good. Blogs are powerful. But you need to develop blogs that are interesting to your potential new customers and then promote it to make sure it actually gets read. Why write a blog if no one sees it?
01.11.2016 10:56
Five Things to Never Say in a Press Interview
Mark Shapiro article in Electronic Business News Magazine about how to do Technology Industry Media Relations - One of the most important components of effective media public relations is briefing the press. Whether it is for the purpose of announcing the launch of new company, the rollout of a new product or a service, or to provide the press with insight or guidance regarding industry and technology trends, you and your team need to remember five things to never say to the editor or reporter
02.09.2015 18:50
How to Start Your PR Campaign - 3 Steps for Creating Your Media List
Mark Shapiro article at Electronic Purchasing Strategies Magazine - How to Start Your PR Campaign - 3 Steps for Creating Your Media List. How do you get your company into the top tech and trade publications?
01.09.2015 10:59
How to Get Press Meetings and Press Coverage at Trade Shows
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
