Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
SRS-Tech PR can handle all phases of your media relations and public relations programs - writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.
Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. I can get your company into all the top trade publications, horizontal and vertical
I know most of the top tech industry editors and they know me. I can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.
Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - I have successfully worked with many of the industry's top trade publications and websites. They know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
I have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).
Over the years, I have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, I have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
In the video world, the standard for quality presentations is broadcast television. Broadcast television is carefully designed to keep the viewer engaged and entertained. Keeping viewership high is critical to advertising revenues, the lifeblood of broadcasting. How do they keep you engaged? Simple… Professionally scripted, beautifully shot, aesthetically pleasing performances designed to move and inspire audiences. You’re probably thinking, well I don’t have the budget to create anything that looks like broadcast television, but I do have an iPhone or a video camera, and a nephew who has iMovie, and I need video on my website. I’m here to tell you to resist the urge.
Viral marketing is a myth. Though not in the way that I imagine you think I mean. A lot of research and statistical analysis goes into creating viral ad campaigns, so I would argue that virality is not a falsely held idea. Recent campaigns that have gone viral would prove otherwise as well. On the other hand, what I do believe is a falsely held idea is that virality can be predicted, or that there is a “formula” for virality. There are a number of recent campaigns have gone viral without all of the planning and research that goes into other campaigns. from 60Secondmarketer
A new breed of broadcasters are emerging who want to take their shows, programs beyond social media postings. The growth of robust OTT (over the top) streaming video has paved the way for customized TV channels to emerge for business, education, personal shows. For 10 years an OTT TV channel - The Tech Buzz - has been airing a weekly show dedicated to helping enthusiast and professional broadcasters shoot, produce and stream their shows with increasing quality to win a broader and broader following.
Check out this article from InformationWeek - 14 Billion dollar a year market! Accenture's report says the industrial Internet of Things will create more jobs than it kills, but that companies aren't doing much to exploit it yet.
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
How fast should your spokesperson speak in a business video? 160 words – 160 words a minute is the “magic” number of words for what communications experts call “Highly Intelligible Speech”. How long should an effective business video be?
Computer engineer-turned stand up comic Wayne Cotter shares his background as a means to discuss the ways in which assumptions and stereotypes affect how we see ourselves and others. Hilarity ensues. Wayne Cotter at TEDxRainier
Sometime you need to use your cell phone to capture good looking video. No camcorder, no high quality digital camera is available. - so how can you make cell phone videos look as good as possible? Check out this short tutorial from Jim Staylor at Staylor-Made Communications
Six Basic Rules of Video Production. How to make your business videos look and sound good.
One of the most overlooked aspects of video production is good audio. Good audio is a critical factor in a great video. I can’t count the number of videos where the audio was subpar, where the speaker’s voice was far too low in the mix, where the ambient noise was far too loud, or where the balance between the voice over and the backing track or music bed was poor, resulting in a less than effective presentation.
Electronic Business News Magazine article - With limited bandwidth and the fact that laptop video cameras are not really designed for high-quality video conferencing, it is imperative that both interviewer and the interview subjects try to optimize the online video interview experience. Here are a few tips that will ensure the highest quality video interview experience.
Do you have an opinion? Do you want to share that opinion and make sure the world knows just how smart you are? Then watch this video first! Guide to forum etiquette and how to use online forums.