Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
SRS-Tech PR can handle development and implementation of your media relations and public relations programs - creating strategy, creating "earned media" prpduct marketing programs, writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.
Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. We can get your company into all the top trade publications, horizontal and vertical
We know most of the top tech industry editors and they know us. We can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.
Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - We have successfully worked with many of the industry's top trade publications and websites. They know me. When we call, they pick up the phone. When we pitch a meeting, they say when? When we pitch a contributed article, they ask how soon can they have it?
Writing Skills - We have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
We have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).
Over the years, we have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, we have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
16.10.2014 18:16
How to create and promote a good "Explainer" video
Explainer videos are an exceptional tool to promote your business by explaining or educating the viewer in a clear and concise way. It is a way for viewers to easily understand a process or a product. Explainer videos usually answer one of these challenges: What is the product or service? Why is the product or service important? What action should they take? A well made explainer video needs to satisfy clear objectives and show where your viewer fits in with your product. In other words it should create awareness, educate and persuade.
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
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01.09.2015 10:59
How to Get Press Meetings and Press Coverage at Trade Shows
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
27.08.2015 10:59
Video - How to Use PR and Media Relations to Promote Your Company
Video - How to Use PR and Media Relations to Promote Your Company; Mark Shapiro from SRS Tech Public Relations at the Friends In Business San Diego Networking Group. Technology Public Relations Experts - High Tech Media Relations. SRS Tech PR provides Full Service High Tech Public Relations and Media Relations for technology Companies
01.07.2015 13:09
Good PR Needs Great Images
According to Guy Ullmann of Process Industry Informer, the more multimedia you include in your press materials, the better results you are going to get. That's according to PR Newswire which analyzed over 10,000 press releases. Checkout the infographics! When I send out a release, I always make sure to include "sexy" graphics.
14.02.2015 15:11
Promote your business using unique thumb drives
Many businesses use thumb drives (USB drives, jump drives, etc.) loaded with the company's most recent press releases, white papers, data sheets, etc. to promote their products, technologies and themselves at various industry events. Giving a loaded thumb drive to an editor or a reporter during an interview has become SOP. But does your thumb drive have to be boring? Check out how Justin Poulsen creates unique thumb drives that really get a big thumbs up!
20.10.2014 12:59
The symbiotic relationship between editors and public relations
ECN Magazine article by Mark Shapiro - How to promote your tech business, products and and services - how to obtain press interviews at CES, Embedded Systems Conference, Sensors Expo and other tech shows
11.10.2014 17:24
Media Interviews - A guide for talking to the press
If you want to promote your business, technologies and products to the trade magazines that cover your space, you are going to need to brief the press. You will need to talk to them and tell them WHY your product is cool and interesting, and why it needs to be covered in their publication. Here is how to do it.
04.10.2014 16:08
Great Funny Video to Promote Your Tech and SmartHome products
JEFF GOLDBLUM AND HIS FUNNY LIGHTBULB SMART HOME COMMERCIAL - Check out this funny viral video to promote GE Link Smart Home Lighting Systems
