Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
SRS-Tech PR can handle development and implementation of your media relations and public relations programs - creating strategy, creating "earned media" prpduct marketing programs, writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.
Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. We can get your company into all the top trade publications, horizontal and vertical
We know most of the top tech industry editors and they know us. We can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.
Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - We have successfully worked with many of the industry's top trade publications and websites. They know me. When we call, they pick up the phone. When we pitch a meeting, they say when? When we pitch a contributed article, they ask how soon can they have it?
Writing Skills - We have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
We have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).
Over the years, we have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, we have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
23.01.2015 15:12
How big is the Industrial Internet of Things
Check out this article from InformationWeek - 14 Billion dollar a year market! Accenture's report says the industrial Internet of Things will create more jobs than it kills, but that companies aren't doing much to exploit it yet.
02.01.2015 12:40
How to Get Your Company's news picked up by Google News
How to Get Your news and announcements into Google News online - Getting your company's news and announcements picked up by Google News is essential - here are some great tips on how to do that. From SitePro News
13.11.2014 10:44
How to write press releases - find a good story
How do you find news with in your organization? What is there really isn't any BIG news? What do you do then? Editors, reporters and readers are also interested in fascinating stories. So how do you find these stories? Here are 24 possible questions to help find content for your press releases. These are from iNewswire
30.10.2014 15:00
Public Speaking Tips - How to Speak Like a Pro – even if you’re not one!
If you want to market and promote your company, you need to be able to communicate well. Check out this article about How to Speak Like a Pro – even if you’re not one! Whether addressing your staff or the Board of Directors, conferring with colleagues or vendors, offering debriefing or an inspirational message, how you convey it makes all the difference in its effectiveness.
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
03.11.2017 16:43
Device Solutions Inc Launches Next Generation Cellio LoRa Transceivers for Affordable, Reliable and Scalable Wireless Remote Monitoring
News about Device Solutions Launching their Next Generation Cellio LoRa Transceivers for Affordable, Reliable and Scalable Wireless Remote Monitoring was picked up by most of the top tech trade magazines and newsletters including ECN, Microwave Engineering Europe, Sensors Magazine, AgriTech Tomorrow, EverythingRF, Embedded Computing Design and many others
25.10.2017 00:11
October 24, 2017 martech exec features Mark Shapiro and SRS Tech in its column about marketing.
October 24, 2017 martechexec,com features Mark Shapiro and SRS Tech in its column about marketing. Mark Shapiro is a featured contributor to Content Marketing for the Modern Customer Journey: A Guide for Marketers Willing to Walk the Walk report.
04.10.2017 19:44
How and why to get your company and products featured in the top publications that cover your industry – for free
How do you get your industry's publications to cover your company, technologies, products and services when you don't have a big budget (or maybe any budget?). You have to earn it.... What do several top tech editors want? Earned media includes coverage generated by big news – large business decisions, radical new products and technologies that can change the world. However, for most tech companies, most of our news and announcements are not quite that earthshaking. So how do you get the media to cover your company? Especially what do you do when you don’t have BIG news?
19.08.2017 18:50
Five great ways to video chat no matter where you are in the world
Regardless of whether you are using realtime video chat for your business, doing interviews and conferences, or just for fun, here are Five great ways to video chat no matter where you are.
03.08.2017 21:46
Better business and organization meetings through Toastmasters
How can Toastmasters improve your business, management, leadership and communications skills. Blog 1 - Better meetings.
06.07.2017 20:58
Why "authentic" video can work better than slick, expensive videos - secrets of online marketing
9 Essential Steps to Creating Authentic Video Authentic video comes from a healthy marriage between the content and the production. You don’t need a high-end studio or a big budget to capture this. All you need is a small camera, or even webcam, and a clean background to get your message across. With so much video clutter on the internet today, it can be tough to break through all the noise. The million dollar question for all marketers and anybody in the communications business is: how do I break through this noise and really stand out?
11.04.2017 23:31
How to get connected in Cuba
How to get connected in Cuba - Mark Shapiro article - published in ECN Magazine. Are you thinking about going to Cuba but are concerned that you might not be able to stay connected to your co-workers, customers and clients? The web in Cuba is there and everyday it gets better and better. Here are the basics.