08.10.2012 02:04

“Many businesses, both large and small, have recognized that providing their services and products for barter and trade opens up new channels for marketing and sales,” said Mark Shapiro, President of SRS Tech PR.  “For many businesses large and small, adding an ITEX barter channel expands their potential customer base by fifteen percent or more. It may not be a business revolution but what business would turn down 15% increase in sales with little or no overhead or expense?”

“We selected Mark Shapiro and SRS Tech PR because he really gets it,” said Art Kaliel, CEO of ITEX in San Diego. “The bartering business is essentially just another flavor of eCommerce and online business. Mark’s knowledge of these sectors plus his expertise and enthusiasm regarding technology made him an excellent choice for us. Plus we like the fact that we are not dealing with a large PR agency with numerous levels of bureaucracy!”

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