Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
SRS-Tech PR can handle development and implementation of your media relations and public relations programs - creating strategy, creating "earned media" prpduct marketing programs, writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.
Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. We can get your company into all the top trade publications, horizontal and vertical
We know most of the top tech industry editors and they know us. We can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.
Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - We have successfully worked with many of the industry's top trade publications and websites. They know me. When we call, they pick up the phone. When we pitch a meeting, they say when? When we pitch a contributed article, they ask how soon can they have it?
Writing Skills - We have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
We have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).
Over the years, we have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, we have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
13.11.2014 10:44
How to write press releases - find a good story
How do you find news with in your organization? What is there really isn't any BIG news? What do you do then? Editors, reporters and readers are also interested in fascinating stories. So how do you find these stories? Here are 24 possible questions to help find content for your press releases. These are from iNewswire
30.10.2014 15:00
Public Speaking Tips - How to Speak Like a Pro – even if you’re not one!
If you want to market and promote your company, you need to be able to communicate well. Check out this article about How to Speak Like a Pro – even if you’re not one! Whether addressing your staff or the Board of Directors, conferring with colleagues or vendors, offering debriefing or an inspirational message, how you convey it makes all the difference in its effectiveness.
29.10.2014 15:50
How to use Social Media sites to get your news out
You have a great press release and hot, sexy news. How can you use social media to get out the word? Check out this interesting article from iNewswire. Which social media sites are best to post your news at? Google Plus versus Facebook versus Twitter versus Tumblr
21.10.2014 15:17
Improve your professional speaking and communication skills
On Thursday, Oct 22, at 7am - Sheryl Roush, one of Voyagers Toastmaster's most accomplished and successful speakers, will be at the Voyagers Toastmaster club in Old Town, San Diego. This meeting also culminates their five week long Speechcraft session. This is truly a meeting not to be missed!
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
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01.07.2015 13:09
Good PR Needs Great Images
According to Guy Ullmann of Process Industry Informer, the more multimedia you include in your press materials, the better results you are going to get. That's according to PR Newswire which analyzed over 10,000 press releases. Checkout the infographics! When I send out a release, I always make sure to include "sexy" graphics.
14.02.2015 15:11
Promote your business using unique thumb drives
Many businesses use thumb drives (USB drives, jump drives, etc.) loaded with the company's most recent press releases, white papers, data sheets, etc. to promote their products, technologies and themselves at various industry events. Giving a loaded thumb drive to an editor or a reporter during an interview has become SOP. But does your thumb drive have to be boring? Check out how Justin Poulsen creates unique thumb drives that really get a big thumbs up!
20.10.2014 12:59
The symbiotic relationship between editors and public relations
ECN Magazine article by Mark Shapiro - How to promote your tech business, products and and services - how to obtain press interviews at CES, Embedded Systems Conference, Sensors Expo and other tech shows
11.10.2014 17:24
Media Interviews - A guide for talking to the press
If you want to promote your business, technologies and products to the trade magazines that cover your space, you are going to need to brief the press. You will need to talk to them and tell them WHY your product is cool and interesting, and why it needs to be covered in their publication. Here is how to do it.
04.10.2014 16:08
Great Funny Video to Promote Your Tech and SmartHome products
JEFF GOLDBLUM AND HIS FUNNY LIGHTBULB SMART HOME COMMERCIAL - Check out this funny viral video to promote GE Link Smart Home Lighting Systems
04.10.2014 13:38
Online video tips to help improve marketing success (0)
Mark Shapiro article - Online video production tips; Internet video is a wonderful tool for showing what your company does, explaining how your products work and spotlighting customer testimonials. Many businesses want to use video to help them market their products and services but don’t know how to do it well. You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.
30.09.2014 13:45
SRS Tech PR Again Named as a Top San Diego PR Firm
SRS-Tech PR is the only firm on the 2014 San Diego Business Journal list that specializes in Technology. SRS-Tech PR is the top firm for launching new technology products and services, as well as launching new companies of various sizes and market sectors.
