Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
SRS-Tech PR can handle all phases of your media relations and public relations programs - writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.
Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. I can get your company into all the top trade publications, horizontal and vertical
I know most of the top tech industry editors and they know me. I can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.
Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - I have successfully worked with many of the industry's top trade publications and websites. They know me. When I call, they pick up the phone. When I pitch a meeting, they say when? When I pitch a contributed article, they ask how soon can they have it?
Writing Skills - I have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
I have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).
Over the years, I have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, I have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
How to Get Your news and announcements into Google News online - Getting your company's news and announcements picked up by Google News is essential - here are some great tips on how to do that. From SitePro News
How do you find news with in your organization? What is there really isn't any BIG news? What do you do then? Editors, reporters and readers are also interested in fascinating stories. So how do you find these stories? Here are 24 possible questions to help find content for your press releases. These are from iNewswire
If you want to market and promote your company, you need to be able to communicate well. Check out this article about How to Speak Like a Pro – even if you’re not one! Whether addressing your staff or the Board of Directors, conferring with colleagues or vendors, offering debriefing or an inspirational message, how you convey it makes all the difference in its effectiveness.
You have a great press release and hot, sexy news. How can you use social media to get out the word? Check out this interesting article from iNewswire. Which social media sites are best to post your news at? Google Plus versus Facebook versus Twitter versus Tumblr
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
Blogs are good. Blogs are powerful. But you need to develop blogs that are interesting to your potential new customers and then promote it to make sure it actually gets read. Why write a blog if no one sees it?
Mark Shapiro article in Electronic Business News Magazine about how to do Technology Industry Media Relations - One of the most important components of effective media public relations is briefing the press. Whether it is for the purpose of announcing the launch of new company, the rollout of a new product or a service, or to provide the press with insight or guidance regarding industry and technology trends, you and your team need to remember five things to never say to the editor or reporter
Six Steps to Have an Effective Online Press Room for Your Online Business Read more at http://www.business2community.com/public-relations/six-steps-to-have-an-effective-online-press-room-for-your-online-business-0234067#TU7YEyty2IsqP1z3.99
Mark Shapiro article at Electronic Purchasing Strategies Magazine - How to Start Your PR Campaign - 3 Steps for Creating Your Media List. How do you get your company into the top tech and trade publications?
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
Video - How to Use PR and Media Relations to Promote Your Company; Mark Shapiro from SRS Tech Public Relations at the Friends In Business San Diego Networking Group. Technology Public Relations Experts - High Tech Media Relations. SRS Tech PR provides Full Service High Tech Public Relations and Media Relations for technology Companies
According to Guy Ullmann of Process Industry Informer, the more multimedia you include in your press materials, the better results you are going to get. That's according to PR Newswire which analyzed over 10,000 press releases. Checkout the infographics! When I send out a release, I always make sure to include "sexy" graphics.