Media Relations for a Connected World
Over 20 years experience in Technology Public Relations and Media Relations
SRS-Tech PR - Media Relations for the Connected World
SRS-Tech PR can handle development and implementation of your media relations and public relations programs - creating strategy, creating "earned media" prpduct marketing programs, writing and distributing press releases; placing and creating articles, blogs and white papers; setting up and hosting phone and show meetings with the top industry editors.
Skilled in promoting industrial and consumer IoT tech – from sensors to wireless connectivity to cloud intelligence to cyber security. Protecting the industrial IoT against attack. We can get your company into all the top trade publications, horizontal and vertical
We know most of the top tech industry editors and they know us. We can get you, your company, your products and services featured in the major industry trade publications, web sites, blogs, newletters, etc.
Technology expertise encompasses the areas of Internet of Things hardware & software, sensor technologies, web security, Smart Home hardware and software, wireless networking, industrial & medical components, wireless data and communications, online video, digital imaging, embedded hardware & software, video hosting and distribution, eCommerce, consumer electronics, gadgets, enterprise level storage, and more.
Outstanding Industry contacts - We have successfully worked with many of the industry's top trade publications and websites. They know me. When we call, they pick up the phone. When we pitch a meeting, they say when? When we pitch a contributed article, they ask how soon can they have it?
Writing Skills - We have developed, written, edited and placed hundreds of articles in a wide spectrum of publications- from industry and technical trade publications to consumer electronics magazines. This includes EDN, HomeToys, AV Systems, ECN, EE Times, Sensors Technology, Wi Magazine, DesignWorld, Electronic Products, Sensors Magazine, Wireless Design & Development, Medical Design, MDDI, Electronic Design, etc.
We have a team of freelance writers who know technology. (They are the editors for many of the top tech industry publications).
Over the years, we have managed Tech PR and media relations for all kinds of technology companies - of many different sizes, types and technology sectors. From small start-ups to international corporations like Honeywell, AT&T, Lucent and Emerson. In addition, we have helped Europe and Asia based businesses to successfully penetrate the US market.
PR Resources from Around the Web
28.01.2015 10:43
Is Your Business Video as Good as it Can Be
In the video world, the standard for quality presentations is broadcast television. Broadcast television is carefully designed to keep the viewer engaged and entertained. Keeping viewership high is critical to advertising revenues, the lifeblood of broadcasting. How do they keep you engaged? Simple… Professionally scripted, beautifully shot, aesthetically pleasing performances designed to move and inspire audiences. You’re probably thinking, well I don’t have the budget to create anything that looks like broadcast television, but I do have an iPhone or a video camera, and a nephew who has iMovie, and I need video on my website. I’m here to tell you to resist the urge.
28.01.2015 10:21
Affordable, easy to use video gear makes it easy to create business videos
A new breed of broadcasters are emerging who want to take their shows, programs beyond social media postings. The growth of robust OTT (over the top) streaming video has paved the way for customized TV channels to emerge for business, education, personal shows. For 10 years an OTT TV channel - The Tech Buzz - has been airing a weekly show dedicated to helping enthusiast and professional broadcasters shoot, produce and stream their shows with increasing quality to win a broader and broader following.
23.01.2015 15:12
How big is the Industrial Internet of Things
Check out this article from InformationWeek - 14 Billion dollar a year market! Accenture's report says the industrial Internet of Things will create more jobs than it kills, but that companies aren't doing much to exploit it yet.
02.01.2015 12:40
How to Get Your Company's news picked up by Google News
How to Get Your news and announcements into Google News online - Getting your company's news and announcements picked up by Google News is essential - here are some great tips on how to do that. From SitePro News
SRS Articles and Tech PR Tutorials - How to publicize your tech company, products and services
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14.02.2015 15:11
Promote your business using unique thumb drives
Many businesses use thumb drives (USB drives, jump drives, etc.) loaded with the company's most recent press releases, white papers, data sheets, etc. to promote their products, technologies and themselves at various industry events. Giving a loaded thumb drive to an editor or a reporter during an interview has become SOP. But does your thumb drive have to be boring? Check out how Justin Poulsen creates unique thumb drives that really get a big thumbs up!
20.10.2014 12:59
The symbiotic relationship between editors and public relations
ECN Magazine article by Mark Shapiro - How to promote your tech business, products and and services - how to obtain press interviews at CES, Embedded Systems Conference, Sensors Expo and other tech shows
11.10.2014 17:24
Media Interviews - A guide for talking to the press
If you want to promote your business, technologies and products to the trade magazines that cover your space, you are going to need to brief the press. You will need to talk to them and tell them WHY your product is cool and interesting, and why it needs to be covered in their publication. Here is how to do it.
04.10.2014 16:08
Great Funny Video to Promote Your Tech and SmartHome products
JEFF GOLDBLUM AND HIS FUNNY LIGHTBULB SMART HOME COMMERCIAL - Check out this funny viral video to promote GE Link Smart Home Lighting Systems
04.10.2014 13:38
Online video tips to help improve marketing success (0)
Mark Shapiro article - Online video production tips; Internet video is a wonderful tool for showing what your company does, explaining how your products work and spotlighting customer testimonials. Many businesses want to use video to help them market their products and services but don’t know how to do it well. You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.
30.09.2014 13:45
SRS Tech PR Again Named as a Top San Diego PR Firm
SRS-Tech PR is the only firm on the 2014 San Diego Business Journal list that specializes in Technology. SRS-Tech PR is the top firm for launching new technology products and services, as well as launching new companies of various sizes and market sectors.
27.09.2014 15:27
How to Convert a Business Presentation into a Great Video
No more boring or ugly corporate videos. All about how to make your next video of the company presentation, meeting or educational seminar look good and sound interesting.
