Media Relations for a Connected World
Three secrets to improving your media coverage through editorial calendars
The three secrets of editorial calendars by Mark Shapiro
- You need to follow up on editorial calendars (see below on how we pitch editorial articles) Remember, many of the calendar descriptions are vague and ambiguous. They may say something like "Latest trends in Industrial Technologies". We can often influence and help the editors to fine-tune the ed cal article's topic direction and angle.
- Timing is important. Some magazines work only a month out while others are developing articles six months out.
- You need to find out how specific editors prefer to be pitched for ed cal articles. Some editors like a phone call to discuss ideas, while others want an email a few months previous to the article date, followed by another conversation closer to the actual publication date.
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