22.04.2020 17:36

How to Host an Effective, Engaging Webinar

How to Set up a Webinar

A webinar requires many of the same logistical necessities of a live seminar or panel. You’ll need to decide on the topic and format: Will it be a TedTalk-like message with a PowerPoint presentation about how your business is innovating to transform the industry, for example, or a behind-the-scenes interview with one of your key workers in action? 

Choose a Date and Time

Select a date and time that not only works for anyone who will be featured in the webinar but also any additional crew you’ll be using, if any, such as a videographer and technical lead.

Importantly, you’ll also want to ensure that the date and time you select is feasible for attracting the greatest amount of people you’re targeting.

• Day of the week: Tuesdays through Thursdays work best, as Mondays people are usually rushing with work after the weekend and Fridays people often already have one foot out the door for the weekend.
• Time: If your target audience is local to where you are, you won’t have to account for the various time zones in the country, but if you’re trying to expand to other markets or if you’re specifically targeting overseas markets you’ll need to consider time differences. Noon Eastern Standard Time accommodates most people globally.

When choosing the time, it’s helpful to note the running time or end time as well. Most webinars are about an hour long.  

Choose Your Webinar Platform

There are dozens of webinar software options, including:

• GoToWebinar (7-day free trial)
• Livestorm (free)
• Livestream
• Webex (free)
• Zoom (free)

Some of the factors you may want to consider when selecting which webinar software option is right for you are:

Read the entire article at ThomasNet https://www.thomasnet.com/insights/how-to-host-an-effective-engaging-webinar-guide

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