How to make it easy for editors and writers to find out about your business
When the press comes knocking, will anybody answer?
As journalists, we live and die by finding interesting things to write about. And when your DNA has actual engineering and marketing in it, as ours does here at EE Journal, that job is made easier – because if it interests us, it will probably interest our readers. So all we have to do is find stuff we like.
Now... to be honest, there are lots of times when we don't have to search for cool stuff– the marketing folks all around us thoughtfully ship us all manner of press releases, and, on a good week, we can sit back and let the good stuff roll in. We just have to sort through it all and then pick something to write about.
But it's not always that way. And even when it is, I certainly set aside time to poke around the web to see what interesting things have been happening while I've had my head down meeting deadlines. And it's not unusual for me to find something I've never heard of. And that sets off my curiosity lobe, and I'll try to find out more.
An obvious way to get more info is to peruse the website of a company in question. But we often want to go one or more levels deeper than what's on the web, so we'll try to ping in to see if we can have a conversation. And, believe it or not, this is actually harder than you might think.