Media Relations for a Connected World
Client News & Press Coverage
SRS Tech PR Client News and Press Releases, Bylined & Contributed Articles, Interviews and Other PR Coverage
Every week, we get our PR clients into the top national and international technology publications. Websites, social media, newsletters and yes, even PRINT!.
Check it out - we have pages and pages of recent press successes!
Press Releases, news announcements, GreenPeak Technologies, Honeywell Sensing and Control, Paralan, Icon Labs, Quality Claims Management, Anazana, Dental Implants Center, technology press releases
29.07.2015 16:29
Smart Steering Wheel Diagnoses Drowsy Drivers
Hoffmann-Krippner's sensing technologies inside the new Smart Steering Wheel spotlighted in Daily Newsletter and PRINT edition for Product Design & Development Magazine. Drowsy driving is one of many factors that leads to distracted driving, which can lead to car accidents.
29.07.2015 13:48
Who is Taking Cybersecurity Seriously, and why You Should be Worried
Who is Taking Cybersecurity Seriously, and why You Should be Worried. Companies are now finally becoming aware of the need to secure embedded devices and some companies are doing more. But more is not enough. If a vending machine company can make its objective “this has to be secure”, then so can everyone else. The fact that a vending machine company is leading the way has me worried.
28.07.2015 18:57
A Train Ride, Then Making The Case For Open Standards To Stay On Track
Anne Fisher - Embedded Systems Engineering - EE Catalog - interviews Cees Links about the various IoT and Smart Home Standards, as well as about ZigBee 3.0. Embedded Intel ® Solutions asked Cees Links, CEO and founder of GreenPeak Technologies, to take us behind the scenes of “The Power of ZigBee 3.0—All about the new and improved ZigBee 3.0,” a white paper Links authored recently.
28.07.2015 18:49
What Can Be Done About Car Hacking, or Is This the Future of Autos?
Icon Labs' President and Founder Alan Grau interviewed for Design News Magazine article about how to prevent hackers from attacking automobiles.
28.07.2015 18:44
Home health monitoring is more than connecting sensors to the web
Electronics Products Magazine features article by Cees Links, CEO of GreenPeak Technologies. Lifestyle monitoring is a relatively new term that describes a smart home application which uses a network of sensors in a home, connected via ZigBee wireless to a local hub, which then connects to the internet. The data is sent to a cloud based intelligence which analyzes it, and from that analysis, makes decisions regarding what is happening in the home and whether or not an action needs to be instigated.
22.07.2015 15:40
El poder de ZigBee 3.0
GreenPeak and ZigBee 3.0 spotlighted in Spanish Tech Magazine - Todo sobre el nuevo y mejorado ZigBee 3.0 y lo que los responsables de desarrollo de dispositivos en el campo de la domótica y la IdC han saber.
22.07.2015 15:31
Embedded Cybersecurity. Do We Really Have a Problem?
Alan Grau article about Internet of Things Security issues posted at Product Design News Newsletter and Online. Cyber-attacks on Industrial Automation Systems are not new. Hackers have been probing, and in many cases, penetrating these systems for many years. Some of these attacks are similar to, or even identical to, the attacks used against corporate IT systems. In some cases, PC malware has infected industrial automation systems that were not specifically targeted. Existing IT security solutions can be used to protect against these attacks. More troubling are recent threats that specifically target industrial automation system.
16.07.2015 18:11
MEMSIC Launches First Ever High Performance Bi-Directional Flow Sensor
MEMSIC's flow sensor launch is picked up in a variety of technology publications. Medical Design Technology, EE Catalog, Industrial Computing Design, Sensors Magazine, etc. The new MFC2030 Bi-Directional Flow Sensor is used in a wide range of applications such as analytical instruments, anesthesia and other medical flow devices, process control, and natural gas measurement.
16.07.2015 15:16
Electronics Maker Magazine spotlights new ZigBee 3.0 white paper
The Power of ZigBee 3.0 for IoT and Home Automation - All about the new and improved ZigBee 3.0 and what Smart Home and IoT devices development decision makers need to know
15.07.2015 16:32
GreenPeak Chipset Supports Multi-Protocols
Electronic Purchasing Magazine twice spotlights GreenPeak Technologies and its new GP712 combo chips for the Smart Home and Internet of Things. Targeted for set-top box and internet gateways, the new GP712 supports all the ZigBee flavors as well as Thread.
01.07.2015 14:17
Radio IC Supports Both ZigBee and Thread
IHS - Electronics 360 - spotlights GreenPeak's new dual ZigBee - Thread radio chip. Lee Ratliff, principal analyst at IHS covering connectivity and IoT, says that the development of IoT has been hindered by the inherent fragmentation of applications and their standards. Ratliff says that billions of devices capable of Internet connection will be deployed in the next decade and that multiple protocols will co-exist in markets such as the smart home. Equipment manufacturers must have a plan for multi-protocol environments. He says that chip vendors that can support multiple communications protocols will allow customers to keep their options open.
01.07.2015 14:10
Why Now is the Time to Invest in Security
EE Times Europe - June 2015 issue - Pages 20 and 21. Researchers from Kaspersky Labs presented detailed findings of pervasive malware and embedded surveillance tools that have largely gone undetected for over a decade. These findings raise some interesting, and troubling questions for the CyberSecurity industry, and specifically for those of us developing the systems used in industrial automation, factory control and other critical operations. Chief among them is; what are we doing to protect our systems?
01.07.2015 14:01
Three wireless ways to go
Electronic Products Magazine interview - Cees Links, CEO of GreenPeak - There are three base connection methods for Smart Home – ZigBee, WiFi, and Bluetooth – and many variations on these baseline methods are available. ZigBee is very low power, WiFi is fast, and Bluetooth is short range with medium power and data rate.
01.07.2015 13:00
Embedded Computing Design Magazine Spotlights Anaren Atmosphere at Sensors Expo
Sensors Expo 2015: Anaren Atmosphere development tool dominoes around Sensors Expo show floor - Anaren was displaying version 1.2 of their Atmosphere development platform, a nifty online tool that allows you to quickly create Bluetooth Low Energy-enabled (BLE-enabled) sensor applications on the Anaren Bluetooth Multi-Sensor Development Board (MSDB) through DesignerView, a web-based drag and drop GUI that also accepts JavaScript.
30.06.2015 17:32
GreenPeak announces new Thread and ZigBee chip for Smart Home
GreenPeak Technologies, the industry leading Smart Home semiconductor/system company, announced the GP712, the industry’s first single radio multi-protocol chipset with multi-channel receive capability for set-top boxes, gateways, and other advanced IoT devices.
27.06.2015 20:37
Securing Medical Devices, Solving the Challenge of the Weakest Link
Icon labs article about the latest developments in attacks on medical devices and systems. Posted in Medical Design Technology Magazine. The MedJack report provides details of criminals hijacking medical devices and using the compromised devices to launch broader attacks against the hospital’s “secure” networks. Hackers can easily attack because the security of the medical devices is weak
24.06.2015 15:37
The Smart Steering Wheel is the Future of Driver Safety
Design News Magazine spotlights the new Smart Steering Wheel from Hoffman-Krippner and Guttersberg Consulting. Automakers can now create steering wheels capable of monitoring their drivers — creating systems that would enable cars to call for help or even steer to safety or to a hospital during an emergency situation. Jens Kautzor, CEO of Hoffman-Krippner, told Design News that the applications of the technology are limited only to what the automaker can imagine.
24.06.2015 15:26
Sensors Expo 2015: MEMSIC brings MEMS sensors to UAVs, agriculture
Embedded Computing Design magazine spotlights MEMSIC's new INS380ZA inertial measurement units. Like other vendors at the SENSORS EXPO show, MEMSIC was promoting solutions in the agriculture space, but their expertise in IMU/IMS units gives them the unique distinction of being able to deploy in manned/unmanned aircraft for crop monitoring and surveillance.
21.06.2015 15:03
Sensors Expo 2015: Hoffmann + Krippner membrane sensors put IoT at your fingertips
Embedded Computer Design Magazine spotlights Hoffmann-Krippner's sensors products. Limitless possibilities of membrane sensors in the Internet of Things (IoT).
19.06.2015 16:59
MEMSIC Motion Sensor Provides Complete Inertial Navigation
Sensors Magazine spotlights MEMSIC's new NS380SA inertial navigation system. Built-in 48 channel GPS receiver, SmartSensing technology enables a turnkey system with better than 0.01 m/s velocity measurement accuracy
19.06.2015 16:52
Google's plans for the Brillo operating system and Weave protocol may slow growth for the smart home.
EE Times article - written by Cees Links, CEO of Greenpeak Technologies. In more reasonable times, big companies would sit down together, agree on a standard and then enjoy the growth of the market. History has taught us that standard wars are expensive, not only for the losers but also for the winners. In addition, these industry battles delay market growth because product manufacturers and consumers decide to wait.
13.06.2015 10:58
Hackers Invade Hospital Networks Through Insecure Medical Equipment
The report, “Anatomy of an Attack–Medical Device Hijack (MEDJACK),” describes in detail three situations in which hackers were able to get into supposedly secure hospital networks, collecting valuable information, by targeting medical devices. Check out this article at IEEE Spectrum by Alan Grau, President of Icon Labs
12.06.2015 11:33
New Sensor Solutions for the Internet of Things Seen From Hoffmann + Krippner
Internet of Things Evolution Magazine spotlights Hoffmann-Krippner's web connected, IoT sensors and devices. Hoffmann + Krippner demonstrated how their unique SensoInk and SensoFoil intelligent sensing technologies can be used for IoT applications, as well as M2M technology.
12.06.2015 11:26
Anaren Unveils Sensor Partnership Program - Anaren Atmosphere
Electronic Purchasing Strategies Magazine features Anaren's new Sensor Partnership Program - Anaren has launched a new Atmosphere Sensors Partnership Program that offers a suite of sensor technologies and tools for its wireless connectivity ecosystem. The inaugural member and primary sensor provider for the program is STMicroelectronics.
05.06.2015 16:42
Who is winning the Battle of the Internet of Things Standards?
Read the latest article from Cees Links, GreenPeak CEO, at Electronic Purchasing Strategies Magazine. This article will help IoT device and system developers make sense out of all the battles that are going on. Below is an overview of the most important contenders around the IoT Wireless Communication Standards.
03.06.2015 16:14
Costas Pipilas - Econais - awarded Honorable Mention for Innovator Award
Costas Pipilas, VP of Software Development and Co-Founder, Econais - wins Honorable Mention - 2015 Top Embedded Innovators - Embedded Computing Design Magazine. It's innovator season at Embedded Computing Design, and every year it gets harder for the editorial team to choose winners because so many in the embedded space are doing great things
02.06.2015 18:38
Membrane Potentiometers Open Up New Design Opportunities
Electronic Purchasing Strategies Magazine spotlights Hoffmann-Krippner and its line of Membrane Potentiometers. What do design engineers need to know about Membrane potentiometer technology? The membrane potentiometer has opened up sensing possibilities which were not possible before thanks to its ultra-flat design and flexible usage combined with cost advantages.
02.06.2015 14:27
Upgrade from the horse and buggy! How to safely ride the Internet highway
It takes years of practice, driver training and numerous rules & regulations to safely drive a car on a highway. We need similar experience and rules to safely travel the Internet highway. What needs to be done to make sure that Internet cruisers don’t crash and burn? There are many signposts on the internet highway that need to be learned and mastered. It is easy to get lost, easy to get into a serious accident where your personal data is stolen and compromised.
01.06.2015 14:41
MEMSIC Showcases New Sensing Solutions at Sensors Expo and Conference 2015
MEMSIC, Inc. plans to demonstrate its latest advanced technologies at the Sensors Expo and Conference, to be heldJune 10-11 2015 at the Long Beach Convention Center, CA, booth number 245.
01.06.2015 11:34
PIL Sensoren GmbH launches Steel Head UltraSonic Sensor
Medical Design Technology Magazine spotlights new P53 Steel Head Ultrasonic sensor from PIL Sensoren GmbH. Perfect for a wide range of medical, industrial and testing applications.
27.05.2015 18:57
Hackers Will Try to Penetrate Connected Devices
Icon Labs President Alan Grau featured in Medical Design Technology Daily Newsletter and Online - Q: What is the greatest challenge in developing connected medical devices? To be protected, medical devices should include features such as secure boot, an embedded firewall, data encryption and authentication. A security framework designed for embedded devices that includes these features provides a foundation for building secure medical devices.
27.05.2015 14:44
When will ZigBee RF4CE land in Europe?
EDN Magazine spotlights GreenPeak and ZigBee RF4CE - In this white paper, we are discussing some of the technical aspects of RF4CE, why cable companies and operators are quickly adding RF4CE to their remote controls, and why RF4CE is a better choice for remote controls than Bluetooth. ZigBee RF4CE (Radio Frequency 4 Consumer Electronics) is the popular wireless communication protocol that enables interoperability between remote controls and a variety of TVs, set-top boxes, gateways and other home networking and entertainment systems from different manufacturers.
