Media Relations for a Connected World
Why are smart meters so dumb?
At the recent CES show in Las Vegas, everyone was talking about the Smart Home and the Internet of Things. We are seeing predictions that this will soon be a very big market — 20 billion dollars a year or more! But if you look around and try to see how many smart homes devices are actually out in the real world, installed in homes and making our lives easier and smarter, you will find the numbers still do not impress.
There are many challenges – both technical and marketing - to conquer before the Internet of Things is truly commonplace. Unfortunately, when I scan the overwhelming cascade of analyst and media predictions, it feels like we are skiing across the crest of the hype cycle avalanche as fast as we can.
So what exactly is smart? Unfortunately, in many ways, the word “smart” has evolved into the dumbest word around.
Just because something is connected to the internet does not make it smart.
The term “smart” has been applied to almost every web connected device and system in our homes. In addition to smart phones and smart meters, we are besieged by now hear about smart clothing and smart shoes, smart lights, smart homes, smart buildings, and smart watches. Just listening to this cacophony of marketing jargon makes my ears smart!
Just because a device has a computer inside and is connected to the web, that does not mean it is smart!