Media Relations for a Connected World
Build a Grandma-Friendly Pitch for Your Electronic Product Launch
Build a Grandma-Friendly Pitch for Your Electronics Product Launch
When you are launching a new electronics product, the first rule: your story has to be compelling and easy to understand. Not only do you need a big-picture pitch. You need a short elevator pitch -- one that summarizes your story in less than 30 seconds. What does your start-up do? If you can't explain it in less than 30 seconds -- one short sentence is best -- then you are not ready to launch.