Media Relations for a Connected World
News & Articles
Tech Public Relations Guide - articles and tutorials about how to do technology public relations, the guide to tech PR. Many of these are written by Mark Shapiro.
Does your web site work for the press and analysts visit it? How much time and money does your company spend promoting your web site, your business, your services, technologies and products to the world? Do you have a large PR budget? What happens when an editor comes to your web site and tries to find information? Can they find what they need or instead, do they click off, instead visiting one of your competitors to get the info they need?
Mark Shapiro article in Electronic Business News Magazine about how to do Technology Industry Media Relations - One of the most important components of effective media public relations is briefing the press. Whether it is for the purpose of announcing the launch of new company, the rollout of a new product or a service, or to provide the press with insight or guidance regarding industry and technology trends, you and your team need to remember five things to never say to the editor or reporter
Six Steps to Have an Effective Online Press Room for Your Online Business Read more at http://www.business2community.com/public-relations/six-steps-to-have-an-effective-online-press-room-for-your-online-business-0234067#TU7YEyty2IsqP1z3.99
Mark Shapiro article at Electronic Purchasing Strategies Magazine - How to Start Your PR Campaign - 3 Steps for Creating Your Media List. How do you get your company into the top tech and trade publications?
Trade shows, conventions, and conferences are very valuable opportunities to increase your brand awareness with the news outlets that cover your technologies and products. In our ever increasingly digital world, it is a rare and valuable experience to meet some of these editorial contacts face to face, shake their hands, and actually develop a personal relationship with them.
Video - How to Use PR and Media Relations to Promote Your Company; Mark Shapiro from SRS Tech Public Relations at the Friends In Business San Diego Networking Group. Technology Public Relations Experts - High Tech Media Relations. SRS Tech PR provides Full Service High Tech Public Relations and Media Relations for technology Companies
Hackers are giving blackhatters a bad name. If you're one of the 37M folks who were one of the Ashley Madison regulars (life's short, cheat) you're probably sweating bullets right now. None of us should be saying better you than me becausse your information online is never really safe. Obviously you don't care because you're so casual about the privacy, security steps you take and all the stuff you post. Jeezz you don't have to make it that easy for them. However, there are fun things you can do to make it difficult for most hackers and even irritate those government agencies who are working so hard to protect you. If it's to tough for them, they'll move on...remember there's a sucker born every minute!
Many businesses use thumb drives (USB drives, jump drives, etc.) loaded with the company's most recent press releases, white papers, data sheets, etc. to promote their products, technologies and themselves at various industry events. Giving a loaded thumb drive to an editor or a reporter during an interview has become SOP. But does your thumb drive have to be boring? Check out how Justin Poulsen creates unique thumb drives that really get a big thumbs up!
In the video world, the standard for quality presentations is broadcast television. Broadcast television is carefully designed to keep the viewer engaged and entertained. Keeping viewership high is critical to advertising revenues, the lifeblood of broadcasting. How do they keep you engaged? Simple… Professionally scripted, beautifully shot, aesthetically pleasing performances designed to move and inspire audiences. You’re probably thinking, well I don’t have the budget to create anything that looks like broadcast television, but I do have an iPhone or a video camera, and a nephew who has iMovie, and I need video on my website. I’m here to tell you to resist the urge.
Viral marketing is a myth. Though not in the way that I imagine you think I mean. A lot of research and statistical analysis goes into creating viral ad campaigns, so I would argue that virality is not a falsely held idea. Recent campaigns that have gone viral would prove otherwise as well. On the other hand, what I do believe is a falsely held idea is that virality can be predicted, or that there is a “formula” for virality. There are a number of recent campaigns have gone viral without all of the planning and research that goes into other campaigns. from 60Secondmarketer
A new breed of broadcasters are emerging who want to take their shows, programs beyond social media postings. The growth of robust OTT (over the top) streaming video has paved the way for customized TV channels to emerge for business, education, personal shows. For 10 years an OTT TV channel - The Tech Buzz - has been airing a weekly show dedicated to helping enthusiast and professional broadcasters shoot, produce and stream their shows with increasing quality to win a broader and broader following.
Check out this article from InformationWeek - 14 Billion dollar a year market! Accenture's report says the industrial Internet of Things will create more jobs than it kills, but that companies aren't doing much to exploit it yet.
How to Get Your news and announcements into Google News online - Getting your company's news and announcements picked up by Google News is essential - here are some great tips on how to do that. From SitePro News
How do you find news with in your organization? What is there really isn't any BIG news? What do you do then? Editors, reporters and readers are also interested in fascinating stories. So how do you find these stories? Here are 24 possible questions to help find content for your press releases. These are from iNewswire
If you want to market and promote your company, you need to be able to communicate well. Check out this article about How to Speak Like a Pro – even if you’re not one! Whether addressing your staff or the Board of Directors, conferring with colleagues or vendors, offering debriefing or an inspirational message, how you convey it makes all the difference in its effectiveness.
You have a great press release and hot, sexy news. How can you use social media to get out the word? Check out this interesting article from iNewswire. Which social media sites are best to post your news at? Google Plus versus Facebook versus Twitter versus Tumblr
great article from EBN Magazine - You Might Not Be a Good Agency Client If ... Here are some examples of tech company behavior that drives PR and other professional marketing service pros crazy. See if your company is guilty of any of these behavior breaches that get clients fired.
New report from Adobe explains where and when are consumers watching Internet Video. There are some very interesting developments - check out the article and download the report from Adobe. Internet video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching?
ECN Magazine article by Mark Shapiro - How to promote your tech business, products and and services - how to obtain press interviews at CES, Embedded Systems Conference, Sensors Expo and other tech shows
If you want to promote your business, technologies and products to the trade magazines that cover your space, you are going to need to brief the press. You will need to talk to them and tell them WHY your product is cool and interesting, and why it needs to be covered in their publication. Here is how to do it.
Are you in business? Are you an entrepreneur? Check out this collection of ten outstanding and motivational videos that every entrepreneur needs to see. Collected by Inc. Magazine
How to make the best possible video on a budget - So you want to make a video for yourself or for your business? And you don't have a lot of money to spend? Here are six secrets of economical video making
What do you need to do if you want to get positive press coverage in the tech trade magazines - by Aaron Foellmi, Vice President, Sales and Marketing at the RTC Group RTC Magazine, COTS Journal, MEDS
JEFF GOLDBLUM AND HIS FUNNY LIGHTBULB SMART HOME COMMERCIAL - Check out this funny viral video to promote GE Link Smart Home Lighting Systems
Mark Shapiro article - Online video production tips; Internet video is a wonderful tool for showing what your company does, explaining how your products work and spotlighting customer testimonials. Many businesses want to use video to help them market their products and services but don’t know how to do it well. You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.
No more boring or ugly corporate videos. All about how to make your next video of the company presentation, meeting or educational seminar look good and sound interesting.
How fast should your spokesperson speak in a business video? 160 words – 160 words a minute is the “magic” number of words for what communications experts call “Highly Intelligible Speech”. How long should an effective business video be?
HACKTIVISTS NEEDED: Mentors, Judges, Volunteers & Sponsors Needed for the International Women’s Hackathon – Cal State San Marcos, Oct 11, 2014 - The International Women’s Hackathon is sponsored by Microsoft Research to empower young women leaders in computer science. The event is open to all female students, ages 16 and older. Teams of 4 – 6 girls will make a website, game, cloud based service, application, or mobile app to address one of the two challenges: Disaster Response or Climate Data.
Computer engineer-turned stand up comic Wayne Cotter shares his background as a means to discuss the ways in which assumptions and stereotypes affect how we see ourselves and others. Hilarity ensues. Wayne Cotter at TEDxRainier
Sometime you need to use your cell phone to capture good looking video. No camcorder, no high quality digital camera is available. - so how can you make cell phone videos look as good as possible? Check out this short tutorial from Jim Staylor at Staylor-Made Communications
San Diego Voyagers Toastmasters, located in the Old Town area of San Diego, announces their 2014 SpeechCraft Session! Open to all who want to improve their speaking, business communication, and leadership skills, this intensive 5-Week workshop is a proven path to success.
Six Basic Rules of Video Production. How to make your business videos look and sound good.